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Celebration time is when you need your drink to be just as lively, fresh, fun, and fizzy. But what if […]

Life, as it is, we all require small amounts of refreshment every now and then, something cool, lively, and rich

India’s beverage business is entering a dynamic new phase in 2025. With increased health awareness, regional flavor variety, and calls

India’s FMCG industry is changing at a rapid pace, particularly in the case of youth beverages and soft drinks. With

With the ever-changing Indian market, the drinks industry is being revolutionized dynamically. The youth today don’t just want a drink;

That distinctive hiss. That sparkling fizz. The revitalizing zing with each sip. These aren’t chance occurrences; they’re the product of

In this non-stop era, it’s more necessary than ever to stay sharp, active, and energized. From back-to-back meetings to extended

Packaging is an influential factor in the marketing, distribution, and consumption of soft drinks, particularly in a multicultural and developing

In a land of soft drinks synonymous with international giants, one indigenous brand is making a cool niche of its