Life’s going at a hundred miles an hour, and young India’s hungry for something that can match its pace.
From college lectures to co-working cafes, gyms to music festivals, today’s youth requires hydration, energy, and vibe on the move.
Enter: ready-to-drink liquids in India, a category that’s not only growing… It’s bursting.”.
At BROBOND, we’re not just riding the wave; we’re making it. As one of the boldest new youth beverage brands in India, we’re on a mission to fuel the hustle, fun, and flavor cravings of India’s new generation.
Let’s dive into why RTD beverages are becoming the top pick for Gen Z and millennials, and where BROBOND fits in.
What Are Ready-to-Drink (RTD) Beverages?
Ready-to-drink liquids are just packaged drinks that require no blending, brewing, or mixing. Just grab, drink, and go.
It could be a cold, chilled coffee, a fruit-flavored energy drink, a hydration drink, or even a low-sugar drink. RTD drinks provide immediate gratification and the youth of today adore that.
Why the Rise in RTD Trend Among Indian Youth?
Let’s dissect.
1. Busy Lives Demand Quick Sips
In between classes, deadlines, workouts, and reels, Gen Z doesn’t have time to slow down for a complex drink. RTDs are ideal for busy days (and nights).
2. Always-On Social Culture
Let’s be real: half the party of a drink is sharing it online or IRL. Slim bottles, bold branding, and attention-grabbing flavors make ready-to-drink liquids such as BROBOND highly shareable. (Yes, we see those stories. Keep tagging us.)
3. Fitness & Wellness First
Soda is out. Functional beverages are in. Young buyers today search for hydration, low sugar, protein, and vitamins in their drinks. RTDs are stepping up to accommodate those health-driven needs without being dull.
4. Try New, Taste Bold
Young India is all about experimentation spicy lemonade? Icy matcha? Lychee fizz? Bring it on. ready-to-drink liquids provide the range Gen Z desires, with fresh flavors rolling in quicker than the newest fashion collab.
RTD Categories: Slaying in India
What’s new talking:
- Cold Coffees & Iced Teas – For the caffeine-charged student or creator on the move.
- Energy & Sports Drinks – Gym or gaming, youth desire that extra kick.
- Fruit Juices & Coolers – Natural, fruity, and always refreshing.
- Functional Drinks – Think: detox waters, immunity boosters, adaptogen tonics.
BROBOND is in the thick of it, offering drinks that are not just functional, they’re fun, fearless, and made for India’s youth.
Introducing BROBOND: More Than a Beverage, It’s a Vibe
We get it, today’s youth doesn’t just want a drink. They want a brand that gets them. That’s where BROBOND steps in.
We’re not here to preach about health or push sugary stuff in plastic bottles. We’re here to redefine what refreshment looks like for young India.
Why BROBOND Stands Out Among Youth Beverage Brands in India:
- Flavor-first formulas: Made to excite your taste buds, not bore them.
- Functional + Fun: Each drink serves a purpose — energy, focus, chill, or hydration.
- Real ingredients: No strange aftertastes. No artificial claims.
- Aesthetic packaging: Let’s be real, you want your drink to be visually appealing as well.
- Designed for Gen Z & Millennials: From our tone to our drops, it’s all for the squad.
Whether you’re staying up all night, getting ready for a show, or just hanging out with friends, there’s a BROBOND for that.
Where is the RTD Trend Going?
According to a Redseer report, the online RTD market in India recorded a 52% year-on-year growth, crossing USD 121 million in just the period from April to June 2024. This explosive growth wasn’t fueled by traditional sodas, non-carbonated, health-forward beverages dominated, with fruit-based RTDs and juices growing over 80%, while legacy carbonated drinks lagged behind.
And BROBOND is poised to greet them with big ideas, crazy flavors, and complete transparency.
Real Talk: What Youth Want in a Drink
Let’s keep it 100. You’re not here for big company brands with stale logos. You desire:
- Something new
- Something that communicates to you
- Something that tastes incredible
- And something that energizes your lifestyle not holds it back
That’s BROBOND. Created by young Indians, for young Indians.
Final Sip
The expansion of ready-to-drink beverages in India is not only about convenience, it’s about culture. It’s about a generation tired of the way things used to be, and ready for uncompromising, fearless refreshment.
And at BROBOND, we’re not just along for the ride; we’re leading the way.
So go ahead, next time you grab a drink, ask yourself: Is it BROBOND?